Building Financial Clarity Since 2019

We started Drive-profile because too many business owners were making critical decisions based on gut feeling rather than solid financial data. Six years later, we're still here helping Australian companies see their financial future with confidence.

How We Got Started

Back in 2019, I was working as a financial analyst for a mid-sized manufacturing company in Melbourne. Every quarterly review felt like a guessing game — we had the numbers, but no clear picture of where things were heading.

The breaking point came when we missed a major cash flow issue that nearly cost the company a key contract. That's when it hit me: businesses needed more than just bookkeeping. They needed someone to help them see around corners.

Drive-profile started in a shared office space with three clients who were willing to try something different. Instead of just tracking what happened, we focused on predicting what could happen. Word spread, and here we are six years later, working with over 150 businesses across Australia.

What Drives Us

These aren't just words on our website. They're the principles that guide every forecast we build and every conversation we have with clients.

Numbers Tell Stories

Every spreadsheet has a narrative. We dig deep to understand what your financial data is really saying about your business patterns, opportunities, and potential risks.

Practical Over Perfect

We build forecasts you can actually use to make decisions, not impressive models that sit in a drawer. If it doesn't help you run your business better, we don't do it.

Partnership Approach

You know your business better than anyone. We bring the financial modeling expertise, but the best results come when we work together as partners in your success.

Meet the Team

We're a small team of financial professionals who believe in making complex financial planning accessible to business owners who have better things to do than build spreadsheets all day.

Kieran Blackwood

Founder & Lead Analyst

Started Drive-profile after eight years in corporate finance. Has a knack for spotting patterns others miss and explaining complex financial concepts in plain English.

When not building forecasts, you'll find him hiking the Blue Mountains or trying to perfect his sourdough recipe.

Seren Hartley

Senior Financial Strategist

Joined us in 2021 after running financial planning for a chain of retail stores. She has an uncanny ability to spot potential problems before they become actual problems.

Seren handles our most complex multi-location clients and has never met a budget challenge she couldn't solve.

Our Process

We've refined this approach over six years of working with Australian businesses. It's thorough without being overwhelming, and flexible enough to work for companies of any size.

Discovery & Data Review

We start by understanding your business model, current financial systems, and what keeps you up at night. No judgment here — we've seen it all.

Pattern Analysis

We dig into your historical data to identify trends, seasonal patterns, and key performance indicators that actually matter for your business.

Scenario Building

We create realistic forecasts for different scenarios — conservative, optimistic, and everything in between. Life rarely follows the plan, so we prepare for multiple paths.

Implementation & Monitoring

We help you put the forecasts to work in your decision-making process and set up systems to track progress against predictions. Regular check-ins keep everything current.

Ready to See Your Financial Future Clearly?

Let's talk about your business challenges and see if our approach makes sense for your situation. No sales pressure, just an honest conversation about how financial forecasting could help.

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